01
Release without the risk
No blind bets on theater rentals. Screenings only confirm once a market crosses its attendance threshold.
Early access · coming soon
Create your own nationwide theatrical campaign.
Be among the first independent filmmakers to plan, launch, and grow a demand-led release without a traditional distributor.
Built on Gathr's engine · 3000+ theaters in North America
Live · nationwide campaign map
6
confirmed
9
building
Confirmed
Building
Threshold reached
Last activity · 12s ago
How it works
Four steps from idea to sold-out screenings.
When TheatricalRun opens, every campaign will follow the same demand-led arc — launch, activate, confirm, expand — on your timeline and your terms. The mechanics are already running through Gathr's TOD product today.
Why it works
Lower risk. Real demand. Compounding momentum.
TheatricalRun turns the traditional release math upside down - from costly guesses to validated, data-backed market expansion.
02
Validate demand, city by city
Every request is a data point. Prove theatrical viability with real numbers before scaling - or before a distributor negotiation.
03
Mobilize the supporters you already have
Turn newsletter lists, social audiences, and partner networks into a coordinated ticket-selling engine.
04
Build momentum market by market
Confirmed cities become case studies for the next wave. Release pressure compounds instead of dissipating.
05
One flow, theater-ready
Bookings, ticketing, settlement, and reporting live in one system - compatible with a 3000+ cinema theater network across North America.
06
Convert audience energy into outcomes
Box office receipts, press hooks, and distributor leverage - all from the audience you already own.
Trusted across the industry
Film successes powered by Gathr
Real theatrical demand. Real campaign outcomes.
Gathr's Theatrical On Demand model has helped films turn audience interest into measurable theatrical results — from local screenings to nationwide momentum. TheatricalRun is built on that same infrastructure.
Case study
The Anonymous People
20,000+viewers
Reached more than 20,000 viewers in four months through Gathr's Theatrical On Demand model.
$200,000+ gross
Community-driven theatrical campaign
Greg Williams · The Anonymous People
Case study
Girl Rising
$1.85Mbox office
A theatrical campaign that turned screenings into advocacy, audience mobilization, and measurable box-office performance.
150k tickets sold
$2,400 avg. revenue / screening
Advocacy + audience mobilization
Girl Rising · Gathr case study
Case study
Fahrenheit 11/9
$130kgross revenue
Expanded access to underserved audiences by letting fans initiate demand-driven theatrical screenings.
143 cities
676 screening opportunities
15% box-office boost
Fahrenheit 11/9 · Gathr case study
Who it's for
Built for everyone with an audience and a film.
Whether you're releasing a finished feature, expanding a distribution slate, or mobilizing a community, the demand-led model meets you where you are.
A01
Independent filmmakers
Take a finished film into theaters without a studio deal and keep the rights.
Avg markets
14
Lead time
6 wks
A02
Distributors
De-risk release windows and extend the theatrical life of your catalog into new markets.
Long-tail
+9 mo
Fill rate
87%
A03
Impact campaigns
Pair screenings with panels, partners, and calls-to-action where your audience already lives.
Partner orgs
1.2k
CTA lift
3.4x
A04
Talent & community-led
Give cast, directors, and community leads a direct line to the audiences already asking for a screening.
Q&As hosted
640+
Repeat cities
41%
A preview
One view across every city, theater, and threshold.
An early look at the workspace waitlist members will get hands-on with first: campaign dashboard, live city activations, attendance thresholds, and a real-time feed of everything moving your release forward.
Nationwide map
Confirmed
Active
Building
AustinTX · 2 theaters
Confirmed
Early access
Be among the first to self-serve a theatrical release.
TheatricalRun isn't open to the public yet. The waitlist is how we're shaping a focused first cohort — independent filmmakers, producers, and rights holders who want to plan a real theatrical run, not a one-off screening.
Join the waitlist for early access. Founder pricing and priority onboarding for the first cohort.
Waitlist member
Early access
Get in line for the self-serve workspace.
- First access when we open
- Founder pricing, locked in
- Onboard one film, end to end
- Starter market plan from historical demand data
- Branded campaign page in hours
- Per-city attendance thresholds & live tracking
Priority cohort
Founding filmmakers
Invite-only
A hand-picked first wave shaping the product.
- Everything in waitlist access
- Full nationwide campaign plan
- Recommended launch cities & expansion waves
- Direct line to Gathr's campaign team
- Co-development on outreach & planning tools
- Founder pricing for life on this film
- Case-study spotlight at launch
Need theatrical now?
Talk to Gathr
Don't wait for self-serve. Run a campaign with our team today.
- Full Theatrical on Demand campaign
- Strategy & market planning
- Theater outreach & booking
- Audience activation support
- Run by Gathr, not in self-serve
- Available right now
The engine is the same. Early access is when you'll get to drive it yourself.
The waitlist
Get on the list.
Tell us a bit about your film. We'll be in touch before launch with early access details, founder pricing, and onboarding next steps.
- Founder pricing, locked in for your film
- Priority onboarding when we open
- Optional invitation to the founding cohort
When does TheatricalRun open?
We're rolling out early access in waves to the waitlist. We'll reach out with onboarding details before public launch. If your release window is sooner, talk to Gathr's team about running a Theatrical on Demand campaign with us in the meantime.
Is this a new platform or part of Gathr?
TheatricalRun is Gathr's new self-serve campaign workspace, built on top of the same Theatrical on Demand infrastructure that has powered 612 campaigns and 1,840+ confirmed screenings to date. The engine is proven; direct filmmaker access is what's new.
What does early access include?
Waitlist members get first access when we open, founder pricing locked in, and priority onboarding. A smaller invited cohort works directly with our team to shape the product as it ships.
Do I need a finished film to join the waitlist?
No. You can sign up at any stage — in production, post, festival run, or already released. We use the stage info to plan outreach and to match the right cohort.
Will there be a free tier?
Yes. When we open, anyone will be able to onboard a film, generate a starter campaign, publish a campaign page, and run early proposed screenings at no cost. Waitlist members get founder pricing on the full campaign workspace.
Can my film be released in theaters before launch?
Yes — through Gathr's existing Theatrical on Demand service, run by our campaign team. Talk to us if you have a near-term release window.