Marketing in China Mentoring-Xiaohongshu (RED) (30 min)

China’s social media ecosystem is a powerhouse of innovation and engagement. In this session, we'll dive into one of the most influential platforms shaping the future of marketing in China: Xiaohongshu (RED). We'll talk about how Xiaohongshu, a lifestyle-focused platform, blends e-commerce with community-driven content, and why it’s a must for brands targeting younger, trend-conscious consumers.

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Marketing in China Mentoring-Xiaohongshu (RED)

YI HUANG